"The best investment I've made."
Thanks to Lindsay, I've moved into working on complete design projects from start to finish, and adding more profit revenues to each project. Thank you!
-OLIVIA W
Enrollment for the Interior Design Profit Lab opens May 30th, 2025.
(for the LAST time this year)
H I , I ' M L I N D S A Y
I help interior designers confidently sign their largest projects to date, & finally make money designing beautiful spaces for the world to live in.
“The average interior designer earns $40-$80k a year” …is a thing of the past for our students.
The median designer in our room is gaining 360% increase in revenue in their first 6 months!
What’s driving these incredible results?
The Interior Design Profit Lab combines powerful mindset work with proven strategy. You’ll not only learn what to do and why it works—you’ll also master the thinking that makes it easier to follow through. You’ll know how to evaluate setbacks, build on your wins, and create momentum that compounds over time.
It really is that simple.
When you're ready to get serious about your interior design business and start making real money— working on great projects with consistency—it's time to build the kind of business that has you booking $30k projects with consistency.
I have helped 75+ designers make signing $30k+ projects the new norm, and I have the process to help you get there too.
You don't have to spend all your time on social, or have a robust & beautiful portfolio to make money as a designer.
You don't have to have formal training, or a certification to 'make it' either.
In order to make money as a designer, you only need a few solid processes, skills & tools.
It's truly not as complicated as you think.
And I should know.
Once I develop & mastered a the process, skills & tools I now teach in my own business, I grew from $0 to closing $100,000+ design fee packages, in just over 2 years.
Once I started doing it right.
Once I understood what to focus on & the skills to master, everything changed for me.
And I'm on a mission to teach what I've learned, to as many designers as I can.
By learning the simple 5-Step IDPL Process, you will become a powerful interior designer and a savvy entrepreneur.
“I’ve made a 900% ROI on my investment in the Interior Design Profit Lab. I am now working on 7 new projects since joining in the Spring, and have so much more self confidence!"
Bailey Baxter | Bailey Baxter Interiors
Inside the Interior Design Profit Lab I walk you through every single process & skill.
I teach you everything you need to know as simply as I can.
Simple isn't spending hours on social media, creating reels in hope to 'find' clients.
Or hours perfecting your branding, thinking that might just be the thing to fuel your confidence and help you grow.
What you will do is create a profitable design service offering, learn to market that offer simply and effectively, convert a high percentage of your leads into profitable projects, overdeliver to every client you sign, and evaluate and solve all your business obstacles like $300k earners do.
Gain the confidence that you aren’t ‘doing it wrong, & stop 'winging it'.
The Interior Design Profit Lab program is for any designer currently making less than $300,000 a year in their business.
It teaches you the simple skills to attract better clients, price our your fees profitably, sell them with confidence, and deliver your services like a true professional.
Without wasting any more time.
If you’re currently struggling to make money as an interior designer this program will be the best investment you make.
Each of the 5 Core Modules inside the Interior Design Profit Lab are designed to help you get 'un-stuck', and address the money making skills, and processes that will stay with you forever.
These skills & processes will make you better at attracting quality clients, landing profitable projects, more complete services, and make you a better more confident & professional designer overall.
The Result?
Through a new found confidence, clarity, and time spend on the right things
The potential of your business growth becomes amplified.
You attract better clients, and with my proprietary sales process, you learn to increase conversion rates from those leads, create design proposals that convert AND guarantee a profit for you.
All presented in a way that increase your chance of working on a project in a full service capacity.
Then you deliver that service with so much precision, care and ease.
Your clients are ecstatic.
They tell all their friends, demand increases.
And you leverage that demand for increasing your prices at the right time.
No more undercharging to close the sale.
No more overworking without billing for your time.
You are now making money in your business.
With more ease than ever before.
JOIN THE #1 PROGRAM
for INTERIOR DESIGNERS LOOKING TO finally SIGN BETTER CLIENTS & PROFIT IN THEIR BUSINESS
GET THE FREE TRAINING
AS SEEN IN
It may be that over the last couple of years you've been able to duct tape things together - and fly by the seat of your pants using your sheer creative genius.
But that can be a pretty stressful way to run a business, let alone having no clear picture of where the next project is coming from, or how far you need to stretch your cash.
Or perhaps you’re just getting started and have the time to nurture your current projects, but not seeing any real profits at the end of the day. (pricing your projects too low, or not billing for all your time???)
Either way, It's time to take a real look at your business, and finally fix what’s not working.
And when you get started with the IDPL process...
You also get help with...
△
● Creating self-confidence as you work towards selling larger design packages & believe you are the perfect designer to help your clients.
● Evaluating your progress so you always have awareness around what's working or how to adjust & what to do next.
● Managing your thoughts & emotions while putting yourself out there and learning new things.
● Where to spend your time when you aren't booked solid with projects, and what to get off your plate completely.
Who is this program for?
No matter your background, formal training (or lack thereof), the Interior Design Profit Lab will give you the skills to make money as an interior designer.
That's because you'll learn the skills & process I developed and perfected over 10 years of running my own successful interior design business.
When you join the Interior Design Profit Lab, you start with the simple goal of making your investment back in the first 30 days.
Of course, the potential to 10x your investment on your next project is there for you as well.
The process I teach has been proven.
We only focus on what's vital to have you sign amazing projects and make money, while helping you manage the mental drama that keeps you stuck.
When you join the Interior Design Profit Lab...
You attract the best clients
(without dancing on camera, or spending all your time posting...)
You simplify your services to drive more sales
Sign clients who are delighted to pay you for your premium service, and work with you from start to final reveal.
You master selling design
So you can convert all those enquiries into new ‘full-service’ projects every time, and learn that the way to make money…
Is to get better at sales.
Period.
You gain the confidence to charge more
Draft up fee proposals within minutes, while having the confidence that you will be earning a healthy profit with each & every project.
You deliver your services like a pro
You confidently & professionally deliver your services, knowing you've got a system to deliver projects on time & on budget.
Because the way to finally make money in your design business…
Is to get better at pricing your projects profitably, and in learning the skill of selling a luxury service like design.
Then to deliver your projects with such confidence, you create the best results for your clients... and they tell all their friends.
You've created clients for life.
And you're finally making consistent money.
"Lindsay is the perfect combination of inspiring creativity and professional expertise. I've had the pleasure of working with her for years, and she's shown exceptional professionalism, organization, and expertise.
There's no one like Lindsay for interior designers.
Working with her is an absolute joy. Trust me, you won't be disappointed!"
- TRACEY AYTON
Lindsay is an amazing coach who has had a tremendous impact on my business.
With her help, I've gained confidence, focus, and a better understanding of pricing, and attracting the right clients.
Lindsay is a true gem who genuinely cares."
- JAMIE LUNDSTROM
THINK THIS COULD BE FOR YOU?
Don't miss your chance to enrol in the
Interior Design Profit Lab
GET THE FREE TRAINING
If you're ready to create a profitable
Design Business you can be proud of, with the right foundation to see continuous growth year after year.
LET'S GO!
The Details
The program is designed to give you everything you need to make your success inevitable.
When you join, you get immediate access to the complete online program.
No waiting for modules to unlock. Binge watch the entire program, or take it one step at a time - it's up to you.
You can take it in 5 weeks or less.
Once you're in the program, you're in for LIFE.
You get lifetime access, and all future updates or additional added content free of charge.
And the program is GUARANTEED. You either make your investment back, or we give it back. It's that simple.
Here is a breakdown of the core modules:
MARKETING
✓ Learn the steps to attracting clients fast
✓ How to position yourself and your brand
✓ How to share what you do (and how NOT to) so that you can attract the right clients
✓ How to build relationships & referral partnerships for long-term business success (even if you are an introvert)
✓ How to inspire clients to wan to choose YOU.
SERVICE OFFERINGS
✓ You will learn the requirements to selling (for a luxury service like interior design)
✓ You will learn how to differentiate yourself from your competitors in a way that feels aligned with who you are.
✓ You will learn about the free & paid offers that compels potential clients into action.
✓ You will learn how to structure those offers to increase your chances of being hired for a complete transformation (full service!!)
✓ You will learn how to create the right energy for clients to feel compelled to work with you.
MARKETING TANGIBLES
✓ You will learn which ‘tangible’ marketing assets to create to support your Organic Marketing.
✓ You will learn how to get through the “I don’t have beautiful portfolio images yet” hurdle - and create Marketing Assets that showcases your talent NOW.
✓ You will learn what framework to use so that you can be effective here, and no longer waste hours on things that don’t matter.
✓ You will learn how to stand out, and attract your ideal clients (even if you are new and don’t have a single photograph on your portfolio)
PURE SELLING
✓ Learn how to sell in a way that serves the client
✓ You will learn the process that makes selling & communication with leads easy, and the ability to apply those skills throughout your design projects as well
✓ You will learn the 4 step process to take your client from initial enquiry to project launch, guaranteed to increase conversions.
✓ You will learn the 5 step consultation process, including what to talk about throughout the sales process, AND successful in home Consultations that sell your full services for you.
✓ And you will learn how to talk about pricing and exactly how to present your offers in a way that has your clients excited to invest and work with you.
MAKING MONEY
✓ You will learn what to charge to sell more design services, make more money, and generate demand
✓ You will learn exactly how to structure your rates and calculate fees with ease and confidence.
✓ You will learn how to structure your Design Agreement to ensure a successful project, client relationship & that you are legally covered.
✓ You will learn how to generate more profit per project, and identify where you are leaving money in the table
✓ You will learn how to tare care of your business finances, with a forward finance planning method that will ensure you even out that feast or famine cycle.
THE VAULT
✓ You will receive access to all business templates, client facing documents, and dozens more templates & documents to make your own including:
• A complete Sales Process & Project Process Checklist PDF & Asana template.
• The Design Agreement & The sample Design Fee Proposal
• The 'Aligned' Client Filter
• A Design Fee Calculator & Project Metrics tracker
• A sample Design Details Document
• A forward finance & project pipeline spreadsheet
• A collection of email template to trades, vendors & client newsletters, questionnaires & surveys
Join us in
The Interior Design Profit Lab
To get:
On demand access to the 5 core modules
Access to the VAULT filled with all the templates, examples, questionnaires, & swipe files you need to deliver your services at the highest level.
The May 2025 class is $3600 USD (or 6 monthly payments of $600).
This is the last time you'll be able to join at this investment.
Next round, the price goes up to $8,000 for 12 months of access.
But when you join now, you get grandfathered into lifetime access—unlimited 1:1 support, forever. At the current rate.
If you've been waiting... there has never been a better time to join us inside.
Let this be the decision you look back on as the one that changed everything.
And the absolute best part...
You get ALL of the content currently offered, in addition to upgrades for life, and personalized weekly coaching to support you as you implement.
If you enroll now, you will get unlimited personalized coaching and advice from us, as often as you need, to help accelerate you're growth as you master the modules.
This offer only stands exclusively for the May 2025 class.
△
Examples of what we might coach on include:
● Coming up with your plan of action for the next 90 days to implement your marketing strategy.
● Proposal / Design Fee review so that you can confidently begin to up-level your pricing & profits.
● General coaching, where we implement the IDPL process to achieve your goals, and help you develop more self-confidence as a designer and entrepreneur.
● Audits. We will review emails, strategy, content, messaging, design agreements, proposals, positioning, that fit your brand and unique offer, so you can improve the quality of the projects you attract & execute on.
● Mindset & strategy coaching where you can discuss marketing, sales, pricing, the design process, scheduling & planning, business finances, and hiring, so you can get all the support you need in achieving your goals.
● And answers to your most nagging questions like:
"What do I do if clients want to split my discount?"
"What do I do if clients find the same item at a lower price online?"
"When do I start talking about numbers & budgets... and how do I get that number out of them?"
"How do I get my clients to commit to purchasing accessories and those final touches?"
The hands-on support is offered because I know what you're thinking...
"I've done courses before, but how is this one different?"
There is no other program, offering this level of hands on personalized 1:1 support.
Teaching interior designers how they can finally break through, to becoming industry leaders from very early on.
From signing their first high quality client, to getting fully booked and generating demand.
We have thought of everything required to get interior designers rising up to a standard of excellence in how they work, right from the start.
This is your time.
Take a tour of what you get inside the program.
You will make your investment back on your very next project. But just know...
IT’S RISK FREE
You complete the program and either make your investment back, or we give you your money back.
(and trust me, I give you everything you need to make your success inevitable…)
GET THE FREE TRAINING
Doors to The Interior Design Profit Lab program open May 30th. 2025 for the LAST time until next year (when the investment increases to $8,000 for a 12 month container).
So if you're serious about growing your interior design business, join the waitlist to ensure you don't miss out.
The Investment?
6 monthly payments of $600.
This special investment will only be offered exclusively to the upcoming May 2025 class.
For the last time, before the investment increases to $8,000 for 12 months access.
This shift reflects two things: the level of support I’m committed to offering inside the program—and the real value of what’s already being delivered.
Are you ready to finally grow your interior design business?
Get instant access to the quickest way to clients today. Click the button below to start your free training now.
I love that the program is evolving and new things keep being added.
I’ve implemented a lot of the teachings around the consultation package and fees pricing in the last few months. I’ve been promoting the consultations and have had a lot of interest and success so far.
I really like how you have laid everything out with very tangible instructions and examples.
I’ve been a part of other courses that I felt were too introduction for my particular stage in the industry but have found a lot of valuable take-aways from your course.
Just wanted to say thank you!
- KEELEY MCLEARY
Keeley McCleary Interiors
I just wanted to let you know how thrilled I am with the program.
When we talked, I didn’t think I had the time to work on it right now, but I have been playing the videos while deep in drawings.
You are exactly what I’ve been looking for!
Everything you are talking about is in total alignment with what I have been trying to do and what I want to achieve.
While we are doing many of the things you are talking about, the program offers structure, discipline and validation.
Thank you so much!
- MIKKI LITZENBURGER
ALTER Design Studio
Lindsay has been an invaluable asset in helping me streamline my time management, effectively schedule projects, and plan out my workflow.
Her advice is not just theoretical; it's practical, tangible, and accompanied by a wealth of resources that have truly transformed my interior design practice.
Lindsay's expertise is not limited to coaching; she embodies a well-rounded understanding of the nuances of our industry.
Thanks to her guidance, I now feel equipped to seize opportunities without being engulfed by the demands of my business.
Lindsay is not just a coach; she's a mentor, a strategist, and a game-changer for any interior designer seeking to thrive in their craft."
- ADRIANA BLAND | Ikondium Design
Since joining IDPL my revenue has doubled.
Lindsay has helped me navigate the overwhelm with starting a business from scratch, as well as gain the confidence to charge more and create boundaries that would protect my profits, and allow me to work on projects in a less stressful and more impactful way.
Thanks to Lindsay, I've moved into working on complete design projects from start to finish, and adding more profit revenues to each project.
She's taught me what I never learned in design school and I couldn’t be more grateful.
Lindsay is a compassionate coach, yet capable of guiding me towards the right next steps in my business. It’s been a true delight to work with her.
- OLIVIA WAVES | O.W.D
